Shah Fresh Frozen

Freshness To Your Plate

For over 35 years, Shah Fresh Frozen has been a trusted name in delivering premium fresh meat, seafood, and produce to households across Singapore. What began as a humble family-run store has grown into a beloved local brand, known for its unwavering commitment to quality, freshness, and customer satisfaction.

Our motto — “Freshness To Your Plate” — isn’t just a slogan; it’s our promise. Every product we offer is carefully sourced, handled, and delivered to ensure you receive only the best and freshest ingredients every single time.

Our Story & Legacy

The story of Shah Fresh Frozen began more than three decades ago with one simple mission — to make quality fresh food accessible to every Singaporean home. What started as a small family business serving our local neighbourhood quickly grew, thanks to the trust and loyalty of customers who valued our dedication to freshness and honest service.

Today, we continue to uphold those same family values that built our foundation: integrity, quality, and care. Each generation of our team carries forward the passion to provide only the finest fresh meat, seafood, and produce, ensuring that the legacy of “Freshness To Your Plate” lives on.

From the early morning trips to local markets to sourcing trusted suppliers, our team works tirelessly behind the scenes so that every item we deliver meets the high standards that Singaporeans have come to expect from us.

From Storefront to Your Doorstep

Building on decades of experience serving our community through our physical store, we are now proud to bring that same level of quality and care to your fingertips through our online grocery store in Singapore.

Whether you’re shopping for fresh meat, frozen seafood, fruits, vegetables, or daily essentials, Shah Fresh Frozen makes it simple to order online and enjoy fast, reliable fresh food delivery — right to your doorstep, anywhere in Singapore.

Our Commitment

• Freshness Guaranteed: We take freshness seriously — from storage to delivery, every step is handled with care.
• Trusted Quality: Decades of experience mean you can shop with confidence.
• Local Dedication: Proudly serving the Singapore community for over three decades.
• Convenient Delivery: Enjoy hassle-free online shopping and on-time delivery that fits your schedule.

Experience the Shah Fresh Frozen Difference

At Shah Fresh Frozen, we’re not just delivering groceries — we’re delivering trust, quality, and freshness. Our mission is simple: to make sure every Singaporean home has access to the finest fresh and frozen foods without compromise.

From our family to yours — thank you for making us a part of your kitchen for more than 35 years. We look forward to serving you for many more to come.